Wine Industry Labels Consumers: From "Enthusiasts" to "Overwhelmed"

An interesting online study took a survey of 3,500 wine consumers to determine where the majority of consumers are in terms of wine knowledge, expertise, etc. in order to better cater to the consumers via advertising and marketing trends. There are six categories: Enthusiast, Image Seeker, Savvy Shoppers, Satisfied Sippers and Overwhelmed. Where do you fall in? Read more...